Hvad søger du efter?


Her kan du indtaste dine søgeord og finde publikationer og Akademiske CV'er. Søg eksempelvis på et emne, en teoretiker, eller en bestemt faglighed. Hvis du vælger at søge uden indtastning af søgeord, får du en komplet resultatliste med alle publikationer og Akademiske CV'er på Braintrust Base.

Akademisk CV
Log på Braintrust med dit login fra Facebook eller LinkedIn for at hente dit profilbillede.

MINE PUBLIKATIONER

En analyse af kundeloyaliteten samt effekten af loyalitetsprogrammer hos Føtex
Cand.Merc. EMF (Økonomisk Markedsføring)
Copenhagen Business School (CBS)
The consumers in the Danish consumer goods market have during the recent years become far more aware of price. The result of this has been increased sales in the discount supermarket chains. However, the growth in discount consumer goods is pressuring other consumer goods stores such as Føtex, who has previously not focused on price as a...

MIN LITTERATUR

Analyse af spørgeskemadata med SPSS
Jan Møller Jensen
Analyse af spørgeskemadata med SPSS henvender sig især til studerende, der ønsker at anvende statistikprogrammet SPSS, men bogen vil også have interesse for andre, fx analytikere og medarbejdere i marketingafdelinger, som analyserer spørgeskemadata med SPSS. Den er samtidig meget velegnet til selvstudium og indeholder såvel teori, som anvendelse...
Relationship Marketing
Martin Christopher
"Relationship Marketing: Creating Stakeholder Value" extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, "Relationship Marketing: Creating...
Strategic Relationship Marketing
Mogens Bjerre
This book presents a cutting-edge new relationship economic framework and integrates it with basic principles of governing structures, customer loyalty and driving market forces. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that...
Business Marketing Management, B2B
Michael D. Hutt
Takes you inside the world of business marketing experts, showing you what you need to know to be successful. This title highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the trends in business marketing practice
Strategic Market Management
Damien McLoughlin
"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.The European edition of Strategic Market...
Marketing Research: An Applied Approach
David F. Birks, Naresh K. Malhotra
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and...
Marketing Management
Kotler et al.
Marketing Audit & Marketing Strategy Theory
Predicting online grocery buying intention: a comparison of the theory of reasoned action and the theory of planned behaviour
Hansen, Torben, Jan Møller Jensen & Hans Stubbe Solgaard
The Relationship between Customer Satisfaction and Loyalty: Cross-Industry Differences
Grønholdt, Lars, Anne Martensen, and Kai Kristensen.

Søgning

KarriereStudie

Nyeste brugere

Nyeste publikationer